Hospital marketing orientation and managed care processes: Are they coordinated?

Business & Economics

• Marketing Orientation 100%
• Managed Care 84%
• Marketing Function 46%
• Buyers 33%
• Marketing 17%
• Purchase 6%
• Goods 6%

Social Sciences

• managed care 86%
• marketing 61%
• customer 13%
• purchase 6%
• appeal 6%
• efficiency 5%
• costs 4%
• market 4%
• resources 3%
• time 2%

Medicine & Life Sciences

• Managed Care Programs 87%
• Marketing 82%
• Research Personnel 5%
• Costs and Cost Analysis 4%